Whilst feeding through Elle Decorations July issue *all be it a few weeks late* only to glimpse at one of those annoying pamphlets that seem to be ingeniously stuffed within the centre spread, you know the handfull of A5s that will inevitably end underneath ones sofa? YES. Not a favourable marketing strategy of ours.
It was on the above that made a google search become such a priority. Only to discover, what the mind had initially conjured was indeed reality. More often than not, when a fashion retailer branches out towards a different industry (no matter how relative) it doesn't necessarily mean success. However, this really isn't the case here. From lighting, to occasional furniture and a seasonal inspired collection of home accencts, the guys over at French Connection seem to know what they're doing.
Providing you're a fan of the heavily coveted 'reclaimed' look, we think you'll love.
INSIDE11 DESIGN
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